2004: Launch of the first Label Rouge sardines.
In the French market, this label represents the best flavour quality a product can aspire to.
Did you know? The Label Rouge meets specifications specific to each species, and is a guarantor of traditional fishing and production techniques, irreproachable quality, and total traceability, with the name of the boat and the fishing date displayed on the tins.
Today, the range has expanded and you will find different varieties of sardine, tuna and mackerel with the Label Rouge stamp.